Building a Pi-Hole Ad Blocker with Raspberry Pi: Your Ultimate Guide

Sujit Rayaprolu

6/4/20258 min read

red and white circuit board
red and white circuit board

Introduction to Pi-Hole and Raspberry Pi

In the current digital landscape, the prevalence of advertisements has become an incessant concern for users seeking an uninterrupted online experience. Pi-Hole serves as a formidable solution within this context, acting as a network-wide ad blocker that ensures a cleaner and more efficient browsing environment. By utilizing a Raspberry Pi, a compact and cost-effective computing device, individuals can establish their own Pi-Hole to effectively mitigate the annoyance of intrusive ads across all devices connected to their local network.

At its core, Pi-Hole operates as a DNS sinkhole, intercepting DNS queries for known ad-serving domains and preventing users from inadvertently loading those advertisements. When a request is made to access a site that utilizes tracked ads, the Pi-Hole blocks the request before it even reaches the target server. This proactive approach not only enhances the user experience by reducing clutter but also contributes to improved loading times and improved overall network performance.

Deploying a Pi-Hole on a Raspberry Pi brings forth several advantages. The Raspberry Pi is an affordable and energy-efficient platform, making it an ideal candidate for continuous operation as a dedicated ad-blocking server. Furthermore, the flexibility and configurability of the Raspberry Pi allow for extensive customization of the Pi-Hole, enabling users to tailor their ad-blocking experience based on their preferences. By engaging in this DIY project, users are not only enhancing their browsing experience but are also taking a significant step towards implementing network security measures and reclaiming their online privacy in a world increasingly dominated by advertisements.

Hardware and Software Requirements

To successfully build a Pi-Hole ad blocker using a Raspberry Pi, it is vital to gather the necessary hardware components and ensure the appropriate software environment is in place. This section provides a comprehensive list of the essential items required for this project.

The first requirement is the Raspberry Pi itself. While several models can effectively run Pi-Hole, the Raspberry Pi 3 or 4 is recommended for optimal performance. The more advanced models offer improved processing power and connectivity options, which can enhance the ad blocking experience. Along with the Raspberry Pi, a reliable power supply is crucial. A 5V 2.5A supply is typically sufficient to ensure stable operation without interruptions.

Next, a microSD card is required for the system's operating system and Pi-Hole installation. A card with a minimum capacity of 8GB Class 10 or better is advisable, as it provides sufficient storage and speed for the application. Additionally, consider employing a heatsink or fan to prevent overheating, especially if the device will be used continuously for extended periods.

For connectivity, an Ethernet cable is preferred, although the Raspberry Pi models feature built-in Wi-Fi capabilities. An Ethernet connection offers a more stable and speedy linkage to your network, which is particularly beneficial when running a network-wide ad-blocking service. Additionally, peripherals such as a keyboard, monitor, and mouse may be necessary for the initial setup phase, although these can be omitted if you opt for headless configuration using SSH.

On the software side, the primary requirement is the Raspberry Pi OS. As of now, Raspberry Pi OS Lite is an optimal choice due to its lightweight nature and ease of use. After installing the operating system, users should also ensure that they have the latest package updates and relevant dependencies, which are crucial for the successful functioning of the Pi-Hole software. Compiling a checklist of all these components will provide a smooth start to building your ad blocker.

Step-by-Step Setup Instructions

Setting up a Pi-Hole ad blocker is a straightforward process that can be accomplished by following these step-by-step instructions. Begin by preparing your Raspberry Pi. You will need to download the Raspberry Pi Imager from the official website and install it on your computer. Use the Imager to write the latest version of Raspberry Pi OS to your microSD card.

Once the operating system is installed, insert the microSD card into your Raspberry Pi and power it on. Connect the Pi to your network using an Ethernet cable for a stable connection. Allow the system to boot up, and you will need to access the terminal. You can do this either through an SSH client (like PuTTY) or directly on a connected keyboard and monitor.

Next, you'll need to update the package list and upgrade existing packages. Execute the following commands:

sudo apt updatesudo apt upgrade -y

With your Raspberry Pi updated, you can now install Pi-Hole. Run the command:

curl -sSL https://install.pi-hole.net | bash

This command uses a script that automatically installs Pi-Hole and guides you through configuration. During the installation, you will be prompted to choose options like upstream DNS providers and blocking lists. Make sure to select the ones that best suit your needs.

After completing the installation, take note of the IP address assigned to your Pi-Hole. You must configure your router to use this address as the primary DNS server. Additionally, you can set up client devices to benefit from the ad-blocking by manually changing their DNS settings or reserving the IP address in the router settings.

Finally, to access the Pi-Hole dashboard, open a web browser and enter the IP address followed by "/admin". This will allow you to manage the settings, view statistics, and make further customizations to your ad-blocking preferences. With these steps, you should have a fully functional Pi-Hole ad blocker running on your Raspberry Pi.

Configuration Tips for Optimal Performance

To achieve optimal performance with your Pi-Hole ad blocker, proper configuration is crucial. One of the first steps involves customizing your ad block lists. Pi-Hole comes with preloaded block lists, but users may benefit from adding additional lists tailored to their needs. Community-maintained block lists can often be found on forums or websites dedicated to online privacy. Regularly updating these lists ensures your ad blocker remains effective against the latest ad-serving domains.

Setting up DHCP on the Raspberry Pi is another essential configuration step. By enabling DHCP within the Pi-Hole interface, you can manage local IPs more effectively. This function not only allows you to assign and control IP addresses for every device on your network, but it also guarantees that all network traffic is monitored by the Pi-Hole, enhancing your overall ad-blocking capabilities. Ensure that your Raspberry Pi is set to a static IP to prevent disruptions in your network and make it easier for devices to connect consistently.

Adjusting settings specifically for devices can further optimize the performance of your ad blocker. Pi-Hole enables tailoring lists for individual devices, allowing users to create an ad experience that suits their preferences. For instance, if household members use specific devices that require different settings, you can configure the Pi-Hole to either block or allow ads selectively, based on device type or user profile.

Additionally, consider reviewing and adjusting the DNS settings. Switching to a faster DNS provider can enhance performance, reducing latency and promoting quicker loading times. Overall, diligently following these configuration tips will significantly improve the effectiveness of your Pi-Hole ad blocker, leading to a more secure and less intrusive browsing experience.

Troubleshooting Common Issues

While setting up my Pi-Hole ad blocker on the Raspberry Pi, I ran into a few hiccups that disrupted its functionality — and I figured it’s worth sharing the solutions that worked for me.

One of the first issues I encountered was internet connectivity. At one point, my Raspberry Pi wasn’t connecting to the internet at all. I started by double-checking my network settings — both Ethernet and Wi-Fi. Commands like ifconfig and ping were incredibly helpful in diagnosing whether the Pi had an IP address and could reach outside servers. In my case, a quick reboot of both the Raspberry Pi and my router solved the problem.

Another issue was when Pi-Hole wasn’t blocking ads, even though it was running. I found out the culprit was my DNS settings — I hadn’t set my router or devices to use the Pi-Hole’s IP address as their DNS server. Once I corrected that, the ad blocking kicked in immediately. I also made sure the ad-blocking lists were active and up-to-date from the dashboard. Running pihole -g in the terminal helped refresh the gravity lists and ensured everything was synced.

At one point, I also had trouble accessing the Pi-Hole dashboard. The web interface just wouldn’t load. I ran sudo service lighttpd status and realized the web server wasn’t running. A quick sudo service lighttpd restart fixed it. When that didn’t work, I cleared my browser cache and tried a different browser — that did the trick.

These small roadblocks are common but totally manageable. By knowing what to check and which commands to use, I was able to keep my Pi-Hole running smoothly. If you’re setting it up yourself, I hope these tips save you some time and frustration!

Final Results and Benefits of Using Pi-Hole

Implementing a Pi-Hole ad blocker on my Raspberry Pi has made a huge difference in my online browsing experience. Almost immediately, I noticed a sharp drop in unwanted ads across all the devices connected to my network. In today’s ad-heavy digital world, this kind of control is a game-changer — not only does it clean up the content I consume, but it also helps save bandwidth that would otherwise be wasted on intrusive ads.

One of the most satisfying results of setting up Pi-Hole was the improvement in browsing speed. With ads no longer bogging down web pages, everything just loads faster. I’ve seen noticeable differences in page rendering times, which makes using the internet feel much smoother and more responsive. In a household like mine, with multiple users and devices, this boost in speed has made a big impact. No more slowdowns from ad-heavy sites — it’s efficient and way less frustrating.

Another reason I’m glad I set up Pi-Hole is the added layer of privacy it brings. By blocking common ad networks at the DNS level, Pi-Hole prevents a lot of the usual tracking that happens behind the scenes. I no longer feel like I’m constantly being followed online by targeted ads. It’s a subtle but powerful shift — knowing that my browsing habits are a little less exposed gives me peace of mind.

Overall, Pi-Hole has completely elevated the way I use the internet. It’s not just about fewer ads — it’s about faster, cleaner, and more private access to the web. The time and effort it took to implement this solution were absolutely worth it, and I’d recommend it to anyone looking to take more control over their digital space.

Project Summary and Conclusion

In this guide, I’ve outlined the steps I followed to build a Pi-Hole ad blocker using a Raspberry Pi, along with the many benefits this DIY solution offers for improving network security. By installing Pi-Hole, I’ve been able to effectively filter out unwanted ads and trackers, making my browsing experience noticeably faster and more private.

To get everything up and running, I set up my Raspberry Pi, installed the Pi-Hole software, and configured the network settings to ensure that all devices on my home network would route DNS traffic through the Pi-Hole. Each part of the process — from hardware selection to software installation and DNS configuration — played a key role in making sure the ad blocker worked smoothly and reliably.

One of the most important steps was setting the correct DNS settings on all my devices, so that Pi-Hole could filter the traffic properly. I also make it a point to keep my ad-blocking lists updated, which helps maintain strong performance and blocks the latest trackers and ad sources.

For me, Pi-Hole has done more than just remove annoying ads — it’s also boosted my online privacy by cutting down on trackers. I love that this DIY project saved me money compared to commercial solutions, and I appreciate the freedom to customize it based on my needs and preferences.

If you've tried building a Pi-Hole yourself, or if you have any questions, I’d love to hear from you in the comments. Sharing our experiences helps us all learn more and push the boundaries of what we can do with network security. Taking control of my browsing with Pi-Hole has been incredibly rewarding, and I’m excited to see how others in the community continue to explore and expand this powerful tool.